A massive drop in the PlayStation 3 video game console’s price tag, which will lower the cost of Sony’s next-generation game platform US$100, is expected as early as this April according to respected analyst Mike Hickey of Janco Partners.
Hickey says that cutting the PS3’s price down will trigger a significant boost in hardware sales for Sony. If a price drop does happen, that’ll knock to price of the 80GB PlayStation 3 down from $399.99 to $299.99 and the higher-end 160GB model down from $499.99 to $399.99.
If Sony does not cut the price of their console, we expect the continuation of languishing PS3 hardware sales and the potential for publishers to accelerate their reallocation of resources away from the PS3 console. We believe the market is expecting a PS3 price cut in April or by June at the latest.